When planning a launch, whether it’s a specific product or an entire campaign, be sure to introduce a pre-launch phase that builds anticipation in advance.

One effective way to build anticipation is to offer exclusive previews or partial previews of your product or service before the official launch, so that potential buyers are eager to get their hands on the product.

These anticipation and buzz-building pills can include social media teasers, teaser emails, early access to demos or beta versions, a leak of a significant and differentiating exclusive feature, a partial product preview, or a presentation of a problem your release will solve.

One of the most common techniques used before a launch to keep your audience on the lookout for the launch moment is to use storytelling techniques to create intrigue and keep your audience interested as the launch approaches. Share exciting stories or exciting details about your offering to generate excitement and curiosity.

You can even use a mixed technique and create excitement by publishing content that shows the team preparing the product, or some specific details of the manufacturing process. This would be content that shows the team’s effort or that shows the great effort that has gone on behind the scenes to deliver the excellence that is associated with the new launch and of course the new product or service.

The public loves to see what goes on behind the scenes… things like first design sketches or quality control will make the public eager to get their hands on the fruits of so much effort, and of course, everyone likes a bit of suspense to keep them on their toes or at least on the lookout for developments.