Engaging a prospect to become an effective customer is achieved, among other things, by keeping their attention as much and as often as possible, without becoming tiresome or overly pushy.

And to achieve this, a little suspense works wonders, as it is a way to take advantage of the innate curiosity of the human being. Don’t hesitate to use intriguing headlines and enigmatic content that will pique your audience’s interest and entice them to learn more or keep their attention on what you want to offer them.

There’s even something better than intrigue, and that’s provocation. At the very least, provoking a reaction in your audience that keeps their attention span on your product or service a little longer keeps it associated with the viewer’s own interest, or provokes a response, or an active functional or emotional reaction.

Use provocative questions, intriguing promises, publish mysterious content, solicit opinion or reaction on something controversial, and in general, try to maintain intrigue and increase the attention span the audience may have for your marketing content.

Finally, if you are going to generate intrigue and keep your audience engaged, you can use all kinds of marketing techniques, including storytelling to progressively develop the narrative of your message.

Generate a high impact on your audience by using cliffhangers, gradual revelations or unexpected twists. These things always hook the audience and keep them attentive and wanting to know more.