Sales techniques
Tips to highlight product benefits
In the sales process, it is essential to highlight the benefits that our product or service offers to the customer.
03/12/2024
Tag: value perception
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Sales techniques
Reciprocity techniques to generate sales
Reciprocity is a powerful psychological principle that involves the exchange of favors or gestures between two parties. In the context
02/12/2024
Sales techniques
Techniques for creating emotional anchors in sales
If we get our product to be associated with positive values, we will increase its attractiveness and we will be
02/12/2024
Sales techniques
Strategies to highlight the exclusivity of the product at the point of sale
Exclusivity is a powerful psychological driver in the buying process that can increase the perceived value of our product or
02/12/2024
Sales techniques
Techniques to generate urgency in sales decision making
Urgency is a powerful human motivator, but especially when used intelligently during the buying process, it can increase the customer’s
02/12/2024
Sales techniques
How to generate demand with the scarcity effect
Scarcity is a powerful psychological tool and usually has a very noticeable impact on sales processes, when supply is shown
02/12/2024
Sales techniques
How to balance logic and emotion in selling
Do we buy with our minds or with our hearts? The truth is that we buy with both. That’s why
02/12/2024