There are classic marketing strategies that always work, and that is why they have been used, are used today, and will continue to be used in the future. One of them is exclusivity, because when something is limited, exclusive or unavailable to everyone but you make it available to your audience, you are increasing the perceived value of your offer and motivating action.
By making your audience feel special and unique, you can create a sense of desire around your product or service so that your customer can feel that they are part of the lucky few.
Without going into the purely elitist, a simple way to promote exclusivity is through exclusive offers and promotions that are just for your audience, as a reward for their commitment or loyalty. This could include things like early access to new products, special member discounts or exclusive VIP events.
By limiting certain offers to a select group of people, you significantly increase their attractiveness and this helps to increase sales of the product or service under that offer, because you will be generating among your audience, by the mere fact of being one, that perception or idea of privilege, belonging or exclusivity.
Use intelligently the language and the presentation of your offer in a way that highlights that exclusivity. You can consciously use words like “exclusive”, “limited” or “only for you” in your marketing messages. Such words create action by consciously or subconsciously creating in your audience a sense of scarcity and at the same time a perception of high demand.
By promoting exclusivity, your offer can take on a greater perception of value, and motivate your audience (potential customers) to act quickly before they run out of exclusive opportunities they can take advantage of right then or because of that particular circumstance.
