Interaction is infinitely better than mere passivity, and it certainly has the main effect of building stronger relationships with your audience, as you increase participation and engagement with your product or service.

By encouraging interaction, you are giving a sense of community around your brand, and offering a perception of closeness and personalization, which customers always appreciate.

A simple but effective way to encourage interaction is through questions and surveys on your social networks or among your email list. If you opt for it, ask for your audience’s opinion on topics relevant to your niche or encourage them to share their experiences and knowledge.

A simple question that awaits a response, increases participation, and at the same time, provides you with valuable information about the needs and desires of your audience, being a highly useful feedback that you can use to segment your campaigns, improve your products or services, and creating with your potential customers a more personal and direct relationship.

Along the same lines, you can organize online contests and challenges among your audience. Many will be encouraged to actively participate and share your content in their networks. Especially if this action allows them to access offers, attractive prizes, advantages, incentives or any form of recognition for the participants. In the case of contests or challenges that may have a winner, dedicating content to the winners can also encourage participation.

By encouraging interaction, you can build an engaged community that is more willing to support your business initiatives, and it is a marketing technique available to everyone.