The foot-in-the-door technique is a sales strategy that involves starting with a small request before requesting a larger action. This may involve asking the customer to perform a simple task or accept a low commitment offer before presenting a larger offer for consideration.

What we are looking for with this technique is to establish an initial bond with the customer and a basic, low-risk business relationship, thereby increasing the likelihood not only that the customer will accept a small purchase, but also that if a business relationship already exists, he or she will be more likely to accept subsequent offers.

It is a fast, simple and healthy way to quickly close collaboration agreements that foster collaboration and mutual trust.

The light and simple atmosphere that is created by applying the foot-in-the-door technique means that we can effectively initiate sales conversations and increase our conversion rates.