Don’t hesitate. The best way to position yourself as an expert in a given niche is to be one. Otherwise, we will really be misleading our audience and that will be, sooner or later, highly counterproductive.
If we really are experts in our niche, what we must do is to establish our authority within that niche market, so that our name resonates with those who are mentioned as experts in the market we are targeting.
To stand out as leaders and experts in our industry, one of the best strategies is to create relevant and educational content where we share our knowledge and experience. If we create relevant and interesting content, where we are also showing our domain or mastery, that is, that we really are experts, it will not take long to have a specific weight, especially if our content starts to be shared in networks. In reality, we are making a name for ourselves and showing ourselves as a reliable reference.
Content that shows us as experts or exposes our knowledge or worth to the public can be offered as blog posts, videos, podcasts or webinars that provide added value to our audience. By gaining authority in our niche and building a reputation, we will build a loyal base of followers that will also serve to increase our credibility with potential new customers.
Our power and authority in a niche can also lead us to become thought leaders, or reputable “influencers”, so that we can differentiate ourselves from the competition and attract a wider audience, improving our visibility in the industry, and ultimately use that reputation to increase our sales.
