Maintaining an active and constant presence is something very much taken into account in almost all social networks and communication platforms that generate commercial activity, and this is especially important in Instagram, being one of the main springs to boost profiles and sales.

To achieve a certain degree of importance or authority, and therefore obtain organic growth, you must maintain a constant frequency of publication, and at the same time also abundant.

This is where publishing calendars and automatic publishing tools come in, allowing you to plan and organize in advance the content you will share with your audience, and have it published as you wish and when you wish automatically without requiring your personal intervention at the exact moment chosen for a given publication.

Planning ahead also helps you maintain a steady flow of data and information provided to your audience and followers, keeping your audience engaged and avoiding periods of inactivity that could decrease your visitors’ engagement or loyalty to your content.

Part of a good publishing strategy is not only to publish a lot and on a regular basis, but it is also important to know how to diversify your content, as it helps to maintain the attention and interest that we want to arouse, and that our account, product or service is always in the minds of our visitors and potential customers.

And don’t limit yourself to posting only product images. Try videos, stories, carousels and you can even use, always with their permission, user-generated content that is relevant to you or your product, or that directly mentions you.

A fresh and varied feed that is easy to maintain will also help to keep your audience interested and encourage interaction, which in turn can translate into sales. You can take advantage of the capabilities that post scheduling tools like Hootsuite, Buffer or Sprout Social can provide to simplify your task and perform content injection on different social networks in a planned and unattended manner.

These tools allow you to schedule your posts in advance, making it easy to maintain a consistent posting frequency even during busy times. By following these tips and maintaining a regular posting frequency on Instagram, you’ll be able to drive sales while keeping your audience much more engaged, giving them their pill of fresh and relevant content to increase engagement and boost your own brand or profile.